Sydney, the business heart of Australia, is establishing a business office in Silicon Valley to promote its expertise in digital services, ICT, and clean tech to the US market.
Sydney, the capital of the Australian State of New South Wales (NSW), is after a slice of the technology boom in Silicon Valley as well as other sectors in which it has strengths, according to the State's Deputy Premier Mr Andrew Stoner.
"NSW is appointing a senior business representative to raise the profile of Sydney and NSW in the United States and further develop our bilateral trade and investment relationship," Mr Stoner said.
"Mr Jason Seed will take up the position of Director, Trade and Investment in the NSW Government Business Office in Redwood City, California next month.
"Mr Seed brings considerable business experience in the USA and Australia and strong business networks to his role in our new business office in Redwood City.
"Through his recent employment with international software solutions companies, Mr Seed has developed a thorough understanding of Silicon Valley, the US technology sector, and the venture capital environment.
"In his new role, Mr Seed will be working to build local partnerships with government, business and industry associations to enhance awareness of NSW's capabilities and the State's attractiveness as a destination for business, education, and tourism."
Mr Seed said the new office would be strategically located in the Stanford University Mid-Point Technology Park in the Nest GSV (Global Silicon Valley) Centre.
"By locating the office in the technology park we're ensuring we are as close to the heartbeat of Silicon Valley as possible," Mr Seed said.
"The office will drive investment as well as promote exports and the research and development capabilities of NSW key sectors, including digital services, ICT, and clean tech.
"The US is Australia's largest foreign direct investor and our sixth largest export market.
"Business in Silicon Valley is performing well and, in fact, going through a boom with several initial public offerings and a healthy investment climate.
"More than ever before there is an excellent market for the world-class services and products that come from Sydney and NSW."
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