Etihad Airways partners with Sydney Opera House
24 Jan 2013The NSW Minister for Tourism, Major Events and the Arts, George Souris, has announced a three-year, multi-million dollar partnership between Sydney Opera House and Etihad Airways, the national airline of the United Arab Emirates.
"This exciting partnership between Etihad Airways and Australia's flagship performing arts centre will raise even further Sydney's profile as one of the world's great tourist and cultural destinations," Mr Souris said.
Etihad Airways' President and Chief Executive Officer, James Hogan, said the partnership with Sydney Opera House symbolised the airline's commitment to Australian tourism and to the arts and culture worldwide.
"Sydney Opera House is one of the world's architectural wonders, recognised the world over. As exclusive international airline partner, we will develop a range of joint initiatives to promote tourism to Sydney and to increase the Opera House's capacity to bring the world's best to Sydney for the enjoyment of locals and visitors alike," Mr Hogan said.
The partnership forms part of a $6 million marketing agreement which Etihad Airways signed with Tourism Australia to promote travel from the Middle East, UK and Europe.
Sydney Opera House CEO Louise Herron said: "We are delighted that Etihad Airways, a global business leader, recognises the significance of Sydney Opera House. As a result of this partnership between our two international brands, we will be able to welcome more artists and visitors from around the world to experience and be moved by this remarkable building and by what we offer."
